The patent war exposed the Apple marketing strategy: media campaign and product placement

Beijing, August 6, Apple's chief marketing officer (CMO), Phil • Schiller Phil Schiller, last Friday in Apple v. Samsung patent case testify that, in fact, Apple launch a new productneed to do advertising.Mini Bluetooth Keyboards

At present, the promotion of Apple products rely mainly on the two modes. One, a lot of the media concerned about Apple's new product and its creation of a positive opinion; two, TV shows and movies in a large number of Apple products.Laptop Accessories

According to Bloomberg News, Apple released the iPhone in 2007, the media during the relevant reports are in favor of Apple's products that Apple did not do the advertising for the iPhone.

Schiller said, have crazy media campaign, Apple during the iPhone was released in January 2007 and later listed are not on advertising spend a penny.Batteries & Chargers

In addition, Apple products into the movies and TV shows is also an important means of promotion. Schiller told the jury that: "We are pleased to see Hollywood stars use our products."