Microsoft eliminated the integration of Hotmail mailbox platform is to remedy the situation

Microsoft decided to use Outlook instead of Hotmail's news on the Internet, an IT practitioners on the microblogging quickly wrote, "Goodbye, Hotmail," he said, will stop using instant messaging software with Hotmail associated MSN.Cases & Covers

Microsoft decided it is not for the Chinese market, but the user of the Chinese market, but then Microsoft's actions in the field of E-mail and instant messaging software reacted strongly. In 1997, Microsoft spent $ 400 million for Hotmail, and other services combined with Microsoft's become an integral part of the MSN and Windows Live.Computer Accessories

This combination to enter the Chinese market, which greatly improves the user's awareness, referring to the Hotmail users will think of the MSN and Windows Live. Because it is Microsoft's global product, many companies are to regulate working hours only allowed to use MSN, but do not allow the use of other instant messaging tools, quite a long period of time, the MSN is a symbol of white-collar Hotmail account appears to high-end , Western styleEarphones & Headsets.

But Microsoft ignored the Chinese there is a word called "the times" when the rise of social networking, instant messaging tools to enhance the still tepid Hotmail and MSN began to seem out of date, the last in a dangerous edge.

U.S. market research firm comScore latest data show that as of June this year, Hotmail still has 324 million users, accounting for 36% of the global market. The launch of Gmail on April Fool's Day 2004, its market share has reached 31%. Over the past year, Hotmail is the world's four E-mail Hotmail, Yahoo Mail, Gmail, AOL Email, only the number of unique users mailbox down.Apple Accessories

Many users registered in order to use MSN convenient Hotmail, but real people who use the mail service is very limited. China eight years, Microsoft has never Hotmail updated originally to enter the Chinese market is just the software finished processing, and improved localization for Chinese users. With the rapid rise of Internet companies in China, in the field of free e-mail, Hotmail users a very limited number. From a free e-mail user survey report released by the China E-mail 2009, Hotmail row after Netease, Tencent, Gmail, Sina, Yahoo and other free e-mail brands.

The same with Hotmail fate also the MSN. In the global instant messaging market, is absolutely dominant, accounting for 40% of the share, but in the Chinese market, current market share of less than 5%, compared to over 70% share of Tencent QQ, almost negligible.

Microsoft this complacency was attributed to the MSN Microsoft headquarters level interval between too much and even Microsoft's MSN China general manager Liu Zhenyu also admitted to the media: something is not MSN Chinese do not want to do, but want to change the structure of Microsoft's global strategy more difficult. As a multinational software company, Microsoft's focus is clearly not in the mailbox, and instant communications.Memory Card & Readers

E-mail the development of the Internet makes more than just send and receive e-mail tools, but has become a multi-exchange social networking platform, users want to be more concise in your mailbox and view more. The growth of Facebook, Twitter and other social networking platforms, more and more e-mail service providers aware of the mailbox as the importance of the platform, in order to compete with traditional mail providers like Google and Yahoo, Microsoft has taken measures to remedy the situation.Mouse and Keyboard

Microsoft said it will phase out the Hotmail service, and gradually close the separate registration of new users, will eventually completely integrated into the Outlook platform. Microsoft for eight years in this field have no force, but we can not underestimate the power of Microsoft. The integration of online resources takes time, the platform for the integration of Outlook, can rely on the resources of Microsoft's huge user base and other service providers to compete against.