According to the recently released by the son of high-end mobile phone brand Nubia, zte executive vice President HeShiYou in an interview that the child brand completely according to open social channels, main is to open up a and samsung, HTC and other high-end mobile phone close to the market, will completely use independent brand, and won't use zte's LOGO. In-ear Earphones
Hope high-end brand mobile phone son to improve profits
Earlier, zte announced on November 1, issued a new brand Nubia son, Chinese name Nubian, this is zte 27 years for the first time since was established in the group brand besides release a new brand, at the same time, zte established subsidiary company specialized operating the brand's cell phone. Foldable Earphones
To this, is responsible for the charge of zte mobile phone business HeShiYou so said, "this child brand go is fine line, we do not pursue the son brand have how old scale, because we are put it positioned in a future how to narrow the gap with samsung product, and its price will and HTC of mobile phones can match". Keyboards for iPad
According to IDC report, in the third quarter of 2012 global intelligent mobile phone sales for 179.7 million department, before 5 name only a Chinese domestic handset manufacturers is zte, the market share of 4.2%. But at the same time, apple and samsung occupy the intelligent mobile phone 107% of the profits, that is part of the intelligent mobile phone manufacturer is loss, the vast majority of profit is apple and samsung away. Car GPS Navigation
HeShiYou are considered zte very large short board, he thinks this is mainly because zte mobile phone before is mainly with telecommunication operators, in cooperation with the public social channel sales proportion of only 10%, and with telecommunication operators cooperation, operators should not only good products, and willing to give is too high price, therefore, zte to open up a new road, will good flagship phone product first used by the child brand it, rather than use operators on this route. Car Lights
"We hope that through mobile phone development speed droop in exchange for more profit, it is for the next step development make a preparation," he has said. Car Alarms Security
There won't be zte LOGO
For the high-end brand Nubia son how to develop, HeShiYou clear said, Nubia is in the global market sales, and this brand of a mobile phone does not have ZTE ZTE's mark on it. Car Electronics
He said, "for consumers, and it doesn't have to know who is this, like a lot of famous, we only know a sources, who is not aware of. Our purpose is such". Laptop Accessories
He revealed, it in fact in the ZTE internal discussed many times, the company has been is not agreed to set up a mobile phone brand son, because the company hope ZTE mobile drive ZTE this LOGO, is global operators or consumer recognition, Batteries & Chargersbut ZTE cannot make global consumer recognition, and at the same time, different people ZTE to the three words of explanation meaning have quite big difference, because its own original meaning is Chinese pinyin and the combination of English, Z is ZTE first word pinyin, T is communication, E is equipment. Cases & Covers
He thinks that, in order to better communication, to better let consumers remember, should create a high-end son brand, as some high-end hotel group, its have many different brands of hotel, and such as lexus, many people do not know is the Toyota the son brand. Computer Accessories
"Mobile phone manufacturer first in market share aspects to achieve a certain scale, the second is to make money. Zte mobile phone in overseas has accumulated a good channel, to go high-end course, we are very confident, and, of course, the growth of a child brand is also a process of", HeShiYou finally so said. Earphones & Headsets
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